Rank & Rise

Search has changed

Your customers don't only click the top result any more.

A search now shows sponsored ads, a map, an AI-written answer and then the organic results. More people also ask ChatGPT or Perplexity for a recommendation before they ever open Google.

Most agencies still chase one organic ranking. We plan for every place your business can appear, so you're in front of the customer whichever one they use.

Cited in Google's AI Overviews and AI assistants
Sponsored and Local Services ads that pay their way
In the Google Maps top three for "near me" searches
Organic results that keep bringing in free traffic

Let's talk

boiler repair leeds

AI Overview

Source: yourbusiness.co.uk

SEO that shows up as your phone ringing.

We fix what stops Google trusting your site, then build the pages and reputation that rank for the searches your customers actually make. Every task ties back to enquiries, calls and sales.

Calls from your Google Business Profile
Enquiries from pages that rank for paid work
Reviews that win the next customer

Example notifications. Not a client result.

Technical SEO

The foundations. If Google can't crawl and understand your site, nothing else works.

Crawl, indexing and sitemap fixes
Site speed and Core Web Vitals
Schema markup and structured data

Local SEO

Win the map pack for "near me" searches in the towns and postcodes you serve.

Google Business Profile optimisation
Citations and NAP consistency
Review generation strategy

Keyword research

We find the searches with buying intent and map each one to the page that should rank for it.

Competitor gap analysis
Search intent mapping
Priority list by revenue potential

Content that ranks

Service pages, location pages and guides written by people who understand your trade.

On-page optimisation of existing pages
New service and location pages
Answers written to be quoted by AI search

Links and digital PR

Relevant, earned links from real publications and local organisations. No link farms.

Local press and industry outreach
Partner and supplier links
Toxic link review

E-commerce SEO

Category and product pages built to rank on Shopify, WooCommerce and custom stores.

Faceted navigation and duplicate control
Product schema and rich results
Merchant Center feed checks

Built to Google's Core Web Vitals

The thresholds Google uses to judge real-world page experience. Every site we build or fix is measured against them.

LCP≤ 2.5sMain content loads

INP≤ 200msPage responds to taps

CLS≤ 0.1Layout stays still

Our growth playbook

Here's exactly how we'd run your campaign.

A six-month campaign for an example business, a Leeds emergency plumber. Every campaign follows this shape, tuned to your market after the audit. Pick a phase to see the work and what you get from it.

Six-month campaign plan

Main focusOngoing

Research and fix

Find out what customers search for, what your competitors rank for, and what's stopping Google ranking you. Then fix the foundations.

What we do

Full technical crawl: broken pages, redirects, duplicates, indexing
Search Console, GA4 and call tracking set up and verified
Competitor gap analysis against the top three local rivals
Keyword research and a keyword map, one target page per search
Page speed fixes to pass Core Web Vitals

What you'll see: a clean technical health score, tracking you can trust, and a signed-off plan.

Deliverable: keyword mapExtract

Search	Intent	Target page	Priority
emergency plumber leeds	Urgent	/emergency-plumber	High
boiler repair leeds	Buying	/boiler-repair	High
plumber near me	Local	Google profile	High
blocked drain leeds	Buying	/drain-unblocking	Medium
boiler service cost	Comparing	/guides/boiler-service-cost	Medium
how to fix a dripping tap	Research	/guides/dripping-tap	Low

Priority reflects how close each search is to a paid job, not just how many people search it.

Content and authority

Cover every service and area you work in, answer the questions customers ask, and earn links that show Google you're trusted locally.

What we do

Location pages for each area you serve, written for that area
Guides that answer real questions and link to your services
Internal linking so authority flows to the pages that make money
Local links: press, suppliers, trade bodies, sponsorships
Content written to be quoted in Google AI Overviews

What you'll see: rankings for more searches, and the first page-one positions on competitive terms.

Deliverable: content planMonths 3–4

Week	Piece	Type
9	Emergency plumber in Headingley	Location page
10	How much does a boiler service cost in 2026?	Guide
11	Emergency plumber in Horsforth	Location page
12	Winter pipe checklist for Leeds landlords	Guide + PR pitch
14	Emergency plumber in Roundhay	Location page
16	Combi or system boiler: which do you need?	Guide

The landlord checklist is pitched to local news and letting agents, so it earns links as well as traffic.

Scale and convert

Double down on what's working, turn more of the new traffic into calls, and plan the next six months from real data.

What we do

Expand the pages and topics that are gaining fastest
Refresh pages that have slipped in rankings
Test click-to-call placement, forms and trust signals
Continue link building and review growth
Six-month review and a roadmap for the next phase

What you'll see: more enquiries from the same traffic, and a clear plan for what comes next.

Deliverable: results scorecardMonthly

We measure	From	Why it matters
Calls and form leads	Call tracking, GA4	The number that pays the bills
Keyword positions	Rank tracker	Shows progress before leads follow
Organic clicks	Search Console	Real visits from Google
Map pack views	Business Profile	Local visibility for "near me"
New reviews	Google reviews	Trust that wins the click
Enquiry rate	GA4	How well the site converts visits

Each month we compare against the baseline taken in week one, so progress is measured, not claimed.

Website design and build

Websites built to rank and convert from day one.

Most redesigns lose traffic because SEO is an afterthought. We plan the structure, redirects and page speed first, so launch day is a step up, not a reset.

Business websites
From £2,950
Custom design, mobile first, with the service and location pages your SEO needs.
E-commerce stores
From £5,500
Shopify and WooCommerce builds with product data, payments and shipping set up properly.
Redesigns and migrations
From £3,500
Full redirect mapping and ranking protection when you move platform or domain.
Care and hosting
From £79/mo
Managed hosting, daily backups, security updates and small edits handled for you.

The Lighthouse scores we build towards on every launch. Your audit shows where your current site stands.

Everything else you need

One team for the rest of your marketing.

Take one service or combine them. Everything runs from the same data, so your ads, emails and social work with your SEO instead of against it.

Google Ads and PPC

Search, Performance Max and Local Services campaigns managed to cost per lead, not clicks.

AI search visibility

Structured content and entity work so your business is cited in Google AI Overviews and chat assistants.

Analytics and tracking

GA4, Search Console, call tracking and conversion events set up so you can see what pays.

Conversion optimisation

Landing page tests, clearer calls to action and shorter forms that turn visits into enquiries.

Reviews and reputation

Automated review requests and response templates that build trust on Google and Trustpilot.

Social media

Planned content and paid social on the platforms your customers use, with monthly reporting.

Email marketing

Welcome flows, newsletters and abandoned basket emails that keep past customers coming back.

Branding and copywriting

Logo refresh, tone of voice and website copy that sounds like you and sells clearly.

Why Rank & Rise

Here's why businesses choose us.

You see our prices before you speak to us

Most agencies hide their pricing until a sales call. Ours are on this page, and your free audit comes with a fixed quote, so you know the cost before you commit to anything.

No contracts. Leave with 30 days' notice.

Forget six- or twelve-month tie-ins. You stay because the work is paying off, and that keeps us focused on getting you results quickly.

You own everything

Your domain, website, content and Google accounts are all set up in your name. If you ever leave, everything stays with you.

Reports you can actually read

Every month you get a plain-English report and a call: what we did, what changed, and what we'll do next. Every number comes from your own Google accounts.

We'll tell you when a smaller plan will do

If Local SEO at £495 a month will get you where you want to be, we'll say so. We'd rather keep a happy client than oversell one.

No promises we can't back up

Nobody can guarantee first place on Google, so we don't. We commit to the work, to transparency, and to the numbers we report on.

Rank & Rise vs the usual agency approach

Topic	Rank & Rise	Often elsewhere
Prices	On this page	Hidden until a sales call
Contract	Monthly, 30 days' notice	6 to 12 months
Accounts and site	In your name	Sometimes held by the agency
Reports	Plain English, with a call	Data exports full of jargon
Rankings	Never guaranteed, always reported	Sometimes "guaranteed page one"

Get your free audit

How it works

What happens after you get in touch.

Six steps from your first message to a campaign that's running, so you always know what comes next.

First
You request your free audit

TodayFill in the short form at the bottom of this page. It takes about two minutes.
Next
We reply and ask the right questions

Within one working dayWe confirm what you want to achieve, which areas you cover and who your main competitors are.
Then
Your audit arrives

Within three working daysTechnical health, where you rank against your top three competitors, your Business Profile, page speed and the five fixes that matter most.
Now
We talk it through

A call at a time that suits youWe explain the findings, tell you honestly how long results are likely to take, and give you a fixed quote. No pressure to sign.
After that
We get set up

Weeks 1–2Access to your site and Google accounts, tracking installed, a baseline taken and the plan signed off.
Every month
The work, and a report

OngoingFixes, content, links and local work each month, with a plain-English report and a call to go through it.

Your monthly report, in plain English.

No vanity metrics. We show the numbers that connect to money, and we explain them on a call.

RankingsPositions for your priority keywords
TrafficOrganic visits and which pages earn them
LeadsCalls, forms and bookings from search
Work doneEvery task completed that month

Pricing

Clear prices. Rolling monthly terms.

Every plan starts with a free audit, so you see what we'd do before you spend anything. Prices exclude VAT.

Local SEO

For trades and single-location businesses

£495per month

Google Business Profile management
Up to 15 tracked keywords
2 optimised pages per month
Citations and review strategy
Monthly report

Start with an audit for Local SEO

Most chosen

Growth SEO

For businesses competing across a region

£1,250per month

Everything in Local SEO
Up to 60 tracked keywords
4 new pages or articles per month
Link building and digital PR
Monthly strategy call

Start with an audit for Growth SEO

Website + SEO

For a new site that ranks from launch

£2,950then £395 per month

Custom design and build
Service and location page set
Hosting, backups and security
Ongoing on-page SEO
GA4 and call tracking included

Discuss your project

Need ads, email or social as well? We'll quote a combined plan after your audit.

Cost and value

The results you need, without the spend you don't.

SEO budgets are easy to waste. Here's roughly what yours would cost, where every pound goes, and how we keep the bill down while still hitting your targets.

Suggested planLocal SEO

Monthly: £495
One-off: £0

First 12 months: £5,940

How we'd keep it down

An estimate from our standard prices, excluding VAT. Your free audit comes with a fixed quote, and we'll tell you if a smaller plan would do the job.

Get my fixed quote

Where £1,250 a month goes on Growth SEO

A typical month

40%Content · £500New pages and guides aimed at searches that bring paid work.
24%Links and PR · £300Earning mentions from local press and trade sites.
16%Technical · £200Speed, indexing and fixes that keep the site healthy.
12%Local · £150Business Profile, listings and review growth.
8%Reporting · £100Your monthly report and strategy call.

Over 90% of your fee goes on work that moves rankings and enquiries. The split follows what's working from month to month, and your report lists every task.

Six ways we keep your cost down

Fix before we rebuild
Most sites don't need replacing. We fix the one you have and only suggest a rebuild when it will clearly pay for itself.
The money searches first
We start with the searches closest to a paid job, so your budget brings in enquiries early instead of chasing traffic that never buys.
No setup fees, no lock-in
Rolling monthly terms with 30 days' notice. You never pay for months that aren't earning their keep.
No markup on tools
Google's tools are free and set up in your name. Our paid rank and crawl software is included, not billed on top.
We cut what isn't working
Each month we drop tasks that aren't moving the numbers and put those hours where results are coming through.
Spend less on ads over time
As you rank for free on a search, we trim the ad spend on it. Organic results gradually take over work you were paying Google for.

Google Ads

What a Google Ads budget actually buys you.

SEO builds over months. Ads can put you at the top of Google this week. Here's a worked example for a Leeds emergency plumber, what to budget, and a calculator to try your own numbers.

What your customers see

Example ad. You only pay when someone clicks or taps to call.

How much should you spend?

Start with enough for about 200 clicks a month. That's usually enough in 4 to 6 weeks to see which searches bring calls, then we move money to what works. At £4 a click, that's £800 a month.

Rough UK cost per click by trade
Trade	Cost per click	200 clicks
Cleaner	£1–£3	£200–£600
Electrician	£2–£6	£400–£1,200
Emergency plumber	£3–£8	£600–£1,600
Boiler installation	£5–£15	£1,000–£3,000
Solicitor	£5–£25+	£1,000–£5,000+

Rough ranges only. Prices change by area, season and competition. Your audit uses Google's own Keyword Planner data for your area.

Worked example

A Leeds plumber spending £1,000 a month

£1,000Ad budget, paid to Google
250Clicks, at an average £4.00 each
30Calls and enquiries (12% of clicks)
12Jobs won (40% of enquiries)
£3,000Revenue, at a £250 average job

Cost per enquiry: £33
Total cost a month: £1,300; £1,000 ads + £300 management
Return: 2.3×; £3,000 from £1,300

Example figures, not a client result or a promise. Revenue is before your own costs of doing the jobs. Results depend on your area, your prices and how quickly you answer the phone.

Clicks: 250
Enquiries: 30
Cost per enquiry: £33
Jobs won: 12

Average paid per click at this budget: £4.00

Return 2.3×

Spending more usually means paying more per click, as ads reach broader and more competitive searches. We assume each £1,000 above your first £1,000 raises the average click price by about 12%. Monthly cost is your ad budget plus our management fee of £300 or 15% of ad spend, whichever is higher. Ad spend is paid directly to Google. Estimates only.

Get a Google Ads plan

Questions

Straight answers.

Anything not covered here, ask us when you book your audit.

How long does SEO take to work?

Technical fixes and on-page changes can move rankings within weeks. For competitive terms, expect meaningful growth between three and six months. We show progress every month so you are never guessing.

Do you guarantee first place on Google?

No, and nobody honestly can. Google's own guidance warns against anyone who promises it. What we commit to is the work, the transparency and the metrics we report on.

Can you get my business mentioned by ChatGPT and AI Overviews?

Nobody controls what AI tools say, but they draw on the same signals as search: clear pages that answer real questions, consistent business details across the web, reviews and mentions on trusted sites. We build all of those, and we check how AI tools describe your business as part of your report.

Am I tied into a contract?

No. All plans run month to month with 30 days' notice. We keep clients by getting results, not by locking them in.

Who owns the website and content?

You do. The domain, the site, the content and your Google accounts are all in your name. If you leave, everything stays with you.

Can you work with my existing website?

Yes. We work on WordPress, Shopify, Wix, Squarespace, Webflow and custom sites. If a rebuild would genuinely help, we'll explain why and what it costs before you decide.

What's in the free audit?

A technical crawl, a keyword and competitor snapshot, a Google Business Profile review and a page speed check, with the five changes that would make the biggest difference. It's yours to keep whether you work with us or not.

Free SEO audit

See exactly what's holding your site back.

Tell us about your business and we'll send a personal audit within three working days. No obligation.

Technical health check and indexing issues
Where you rank today versus your top three competitors
Google Business Profile and local visibility review
Page speed and Core Web Vitals results
Your five highest-impact fixes, in priority order

Your audit request is ready

Copy the details below and email them to hello@rankandrise.example. We'll start your audit as soon as it lands.

Rank higher on Google. Rise above your competitors.

We get you found wherever your customers search

Your customers don't only click the top result any more.

SEO that shows up as your phone ringing.

Technical SEO

Local SEO

Keyword research

Content that ranks

Links and digital PR

E-commerce SEO

Built to Google's Core Web Vitals

Here's exactly how we'd run your campaign.

Six-month campaign plan

Research and fix

On-page and local

Content and authority

Scale and convert

Websites built to rank and convert from day one.

Business websites

E-commerce stores

Redesigns and migrations

Care and hosting

One team for the rest of your marketing.

Google Ads and PPC

AI search visibility

Analytics and tracking

Conversion optimisation

Reviews and reputation

Social media

Email marketing

Branding and copywriting

Here's why businesses choose us.

What happens after you get in touch.

You request your free audit

We reply and ask the right questions

Your audit arrives

We talk it through

We get set up

The work, and a report

Your monthly report, in plain English.

Clear prices. Rolling monthly terms.

Local SEO

Growth SEO

Website + SEO

The results you need, without the spend you don't.

What would it cost you?

Where £1,250 a month goes on Growth SEO

Six ways we keep your cost down

Fix before we rebuild

The money searches first

No setup fees, no lock-in

No markup on tools

We cut what isn't working

Spend less on ads over time

What a Google Ads budget actually buys you.

What your customers see

How much should you spend?

A Leeds plumber spending £1,000 a month

Try your own numbers

Straight answers.

See exactly what's holding your site back.

Your audit request is ready